To teach participants how to independently create, manage, and promote branded social media accounts, plan content, and set up targeted advertising. The course develops practical skills in working with audiences, content, ad campaigns, and analytics to boost brand awareness and attract customers.
This Course is Designed For
Entrepreneurs who want to manage their business's social media on their own
Junior and mid-level marketers and SMM specialists
Anyone looking to master targeted advertising
Brand owners planning promotion in Ukrainian or international markets
Learning Format
Course duration: 14 sessions
Practical assignments after each session with personalized feedback from the instructor
Work on your own brand, business, or a study case
Access to video recordings and materials in Google Classroom
Final project: an SMM strategy and ad campaign for the selected brand
What you get after completing the online course:
An understanding of the role of social media in business growth
Skills in analyzing target audiences and competitors
A content strategy and content plan for your brand
Hands-on practice creating posts, stories, and short-form videos
Profile optimization skills and audience engagement techniques
Hands-on experience with Meta Ads Manager
A ready-to-launch ad campaign with defined audiences, objectives, and budget
An understanding of key advertising metrics and optimization methods
What SMM is and what business objectives it solves.
Overview of platforms: Instagram, Facebook, TikTok, LinkedIn, and others.
How to choose social media platforms based on audience and product.
The customer journey on social media: from first contact to purchase.
Key stages of the SMM funnel.
2
How to formulate the value proposition of a product or service.
Brand positioning and differentiation from competitors.
Tone of voice and principles of audience interaction.
How to align profile design with business goals.
Practical assignment: a brief description of the brand and its offer.
3
How to identify the needs, interests, and behavior of the audience.
Audience segments and their motivations.
How to find potential customers on social media.
Analysis of competitors' pages and content.
Practical assignment: audience persona and promotion takeaways.
4
Defining promotion goals.
The link between business goals, content, and advertising activities.
Stages of building an SMM funnel.
Selecting metrics to evaluate performance.
Practical assignment: the foundation of an SMM strategy for a brand.
5
How to select topics that meet audience demands.
Content pillars for different stages of the funnel.
Balancing informational, expert, reputation, and promotional content.
Content planning on a weekly and monthly basis.
Practical assignment: content plan for the chosen platform.
6
Post structure and logical flow of ideas.
Copywriting formulas for engagement, informing, and selling.
Headlines, hooks, and calls to action.
How to adapt copy for different audiences and platforms.
Practical assignment: writing posts for multiple objectives.
7
The role of visual design in brand communication.
Fundamentals of color, composition, and visual hierarchy.
How to maintain a consistent style across posts and stories.
Creating creatives for organic content and ads.
Practical assignment: a set of visual assets for the brand.
8
How to structure stories series.
Scripts for short videos tailored to different goals.
Principles of producing clear video without complex equipment.
How to add captions, headlines, and calls to action.
Practical assignment: video script or stories series.
9
Fundamentals of organic reach.
How Instagram, Facebook, and TikTok algorithms impact content distribution.
The role of consistency, reactions, and audience engagement.
Hashtags and keywords in content promotion.
Practical assignment: organic promotion plan for a post.
10
How to respond to comments and direct messages.
How to handle inquiries, doubts, and negative feedback.
Collaborations, co-authored posts, and working with influencers.
Contests, challenges, and other formats for audience engagement.
Practical assignment: community interaction or partnership plan.
11
How paid advertising works in Meta.
Structure of Meta Ads Manager.
Selecting an advertising objective based on business goals.
Ad account, campaign, ad set, and creative.
Preparing ad materials and pre-launch checklist.
12
Geography, demographics, and audience interests.
Custom Audiences and Lookalike Audiences.
Retargeting and re-engaging potential customers.
Choosing budget, schedule, and ad placements.
Practical assignment: setting up an ad campaign in Ads Manager.
13
Key metrics: reach, engagements, clicks, leads, and cost per result.
How to read campaign results and identify necessary adjustments.
A/B testing of ad creatives and audiences.
Using AI to brainstorm ideas, draft copy, and generate ad variations.
Fact-checking, brand tone alignment, and quality control of AI-generated assets.
14
How social media supports brand expansion into international markets.
Fundamentals of selling on Amazon, eBay, and Etsy.
Connecting social media channels with marketplace sales.
Preparing a final SMM case study.
Presenting the strategy, content plan, and advertising campaign.
15
SMM strategy for the chosen brand, content plan, examples of ready-made assets, and an active or mock ad campaign setup.
FAQ
1
The program is designed for entrepreneurs, business owners, marketers and SMM specialists who want to run social networks on their own. You will learn how to create content, form a promotion strategy and set up targeted advertising to attract sales without the help of third-party specialists.
2
You will learn the algorithms of Facebook, Instagram and TikTok, learn to write content plans and create creatives. Special, deep attention is paid to work in Facebook Ads Manager: from creating a campaign from scratch and setting up audiences to optimizing budgets and analytics.
3
The intensive online course lasts 8 weeks and consists of 16 lessons. Learning is focused on practice: after each lecture, you will complete homework and receive feedback from the trainer. All videos and materials will be conveniently saved in Google Classroom.
4
You will master the full cycle of brand promotion: from building an effective SMM funnel to increase awareness to generating stable sales through targeted advertising. To reserve a place on the course and start studying, just click the "Submit an application" button on this page.
Course
7 weeks
14 lessons
Online
24000 UAH
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