To teach participants how to independently create, manage, and promote branded social media accounts, as well as set up targeted advertising without hiring a separate targeting specialist.
The course builds practical skills in working with content, audiences, and advertising campaigns to achieve brand awareness and sales.
The program is designed for entrepreneurs, business owners, marketers and SMM specialists who want to run social networks on their own. You will learn how to create content, form a promotion strategy and set up targeted advertising to attract sales without the help of third-party specialists.
You will learn the algorithms of Facebook, Instagram and TikTok, learn to write content plans and create creatives. Special, deep attention is paid to work in Facebook Ads Manager: from creating a campaign from scratch and setting up audiences to optimizing budgets and analytics.
The intensive online course lasts 8 weeks and consists of 16 lessons. Learning is focused on practice: after each lecture, you will complete homework and receive feedback from the trainer. All videos and materials will be conveniently saved in Google Classroom.
You will master the full cycle of brand promotion: from building an effective SMM funnel to increase awareness to generating stable sales through targeted advertising. To reserve a place on the course and start studying, just click the "Submit an application" button on this page.