Personal Brand for work and business
Course Objective
To equip participants with the knowledge and tools needed to build a strong personal brand, enhance their professional reputation, and increase their visibility as experts in their field.
By the end of the course, participants will create a personal brand development strategy and identify the most effective channels for promoting their expertise.
This course is designed for
- Managers and executives
- HR and recruiters
- Trainers, consultants and experts
- Professionals who want to develop their careers
- Those who want to become a recognizable expert in their field
The course may not be suitable if
- you are not ready to work on your publicity
- you expect quick results without practice
- you do not plan to develop expertise
Learning format
- Online with a mentor
- Homework after each lecture and personalized feedback from the trainer
- Access to video recordings and materials in Google Classroom
Why us?
After the course, students will:
- develop their personal brand positioning
- understand their unique expertise
- receive promotion tools
- create a brand development plan for 6–12 months
- be able to confidently present themselves as an expert
Program
- what is a personal brand and how does it work
- positioning and expertise
- forming a unique image
- why many professionals fail to show up
- how to deal with limiting beliefs
- working with anxiety and fear of publicity
- how to allow yourself to be visible
- expert content
- public speaking
- social media
- professional communities
- how to become visible in your field
- how to build expertise
- brand development strategy
- energy and resilience
- how not to burn out being public
- balance between work and brand development
- charisma and influence
- trust in the expert
- reputation building
FAQ
The program is ideal for managers, HR, trainers and experts who want to develop their careers and be recognized. You will develop your own positioning, understand unique expertise and create a clear 6-12 month brand development plan to attract new opportunities and customers.
Yes, this is an important part of the program. The course helps to work out internal barriers, stereotypes such as "it's bad to brag" and anxiety before manifestation. A separate module is dedicated to preserving the resource state: how to keep a balance and not burn out during active public activities.
The training takes place in an online format with a mentor-consultant and lasts 3 weeks, covering 7 classes. After each lecture, you complete practical homework and receive feedback from the trainer. All videos and materials are accessible through the Google Classroom platform.
