Case Study: Business Process Transformation and BPMN Implementation for Retail Leader ATB-MARKET

Ilaria Solona
09 June 2026

Client: ATB-MARKET LLC (ATB Supermarket Chain)
Format: Corporate Training and Practical Consulting
Topic: Business Process Modeling, Optimization and Automation (BPMN), Business Analysis, Project Management, and Digital Transformation
Duration: Comprehensive 7-Module Program (April 2026)
Trainers and Experts: Marina Melnyk, Maksym Fedorov (SkillsUp Team)

Context

ATB-Market is the undisputed leader of Ukrainian retail, operating thousands of stores and managing complex logistics chains across the country. A business of this scale requires flawless operational excellence (Run the Business) as well as continuous innovation, new product launches, and digital transformation initiatives (Build the Business). However, in the context of rapid growth and scaling, the company faced a common challenge encountered by large enterprises: the need to synchronize business units and the IT department.

When changes are not embedded into existing processes and the end-to-end vision becomes unclear, bottlenecks inevitably emerge. The company needed a unified and standardized framework—a common language based on the international BPMN (Business Process Model and Notation) standard that would be equally understandable to top management, business analysts, and software developers.

Objectives

The SkillsUp team was tasked with achieving the following key objectives:

  • Establish a unified and systematic understanding of business processes among company employees.
  • Train the team in both foundational and advanced BPMN modeling, adapting the content to ATB’s specific business environment.
  • Transform intuitive process management into a measurable framework through KPI implementation and process ownership definition.
  • Provide tools for identifying and eliminating bottlenecks using Lean management methodologies.
  • Prepare company processes for future automation through BPMN engines and IT system integrations.

Solution: Customized Training Program

Instead of delivering traditional theoretical lectures, the SkillsUp team designed and implemented a comprehensive training program, “BPMN: Business Process Modeling and Optimization,” fully tailored to ATB’s real business challenges.

The program consisted of seven intensive modules, each accompanied by practical assignments, including the creation of AS-IS and TO-BE process diagrams based on actual company processes.

Lesson 1. Purpose of Business Process Modeling

Participants explored the two modes of business operation: Build vs. Run. The team established that the primary purpose of process modeling is to make business operations transparent, manageable, and measurable. Participants learned how to create stakeholder maps to prevent conflicts of interest and distinguish between current-state (As-Is) and future-state (To-Be) process models.

Lesson 2. Core BPMN Elements

Participants were introduced to BPMN as a common communication language between business and IT. They mastered key BPMN elements, including Events, Tasks (User, Service, Manual), decision gateways (XOR, AND, OR), as well as Pools and Lanes used to define areas of responsibility.

Lesson 3. Advanced BPMN Modeling

The course progressed to more complex process modeling scenarios. Participants practiced working with Sub-Processes and Call Activities. Special attention was given to handling errors and unexpected situations through Boundary Events and compensation mechanisms, which are particularly critical in retail operations.

Lesson 4. Orchestration and Integrations

This module focused on interactions between different systems and departments. Participants examined the differences between centralized process management (Orchestration) and decentralized process collaboration (Choreography). The team learned how to model Message Flows between pools and work with Black Box and White Box pools to accurately describe system integrations.

Lesson 5. Process Optimization

This was the most important stage of the transformation journey. Participants mastered Lean management principles and learned to identify the eight types of waste (Muda). Using Value Stream Mapping (VSM), the team analyzed bottlenecks within existing ATB processes (As-Is) and developed optimized future-state models (To-Be) through task parallelization, elimination of unnecessary steps, and process standardization.

Lesson 6. BPMN and Automation

Participants learned how to prepare optimized processes for execution by IT systems. The module covered the role of BPMN workflow engines such as Camunda and Flowable. Analytical diagrams were transformed into executable process models through the configuration of variables, timers, and integrations. The team also reviewed modern low-code platforms and RPA (Robotic Process Automation) solutions for systems that lack APIs.

Lesson 7. BPMN as a Management Tool

The final module focused on integrating BPMN into the company’s management strategy. Participants explored the role of the Process Owner, responsible for achieving end-to-end process outcomes. The connection between business processes and KPIs (time, quality, and cost) was established. The team was also introduced to process maturity models and Process Mining tools used to analyze actual process execution based on digital footprints and event logs.

Results and Business Impact

The program became much more than a training course—it served as a practical digital transformation tool for the ATB-Market team. Key outcomes included:

  1. Common Language: Business units and the IT department gained a shared communication standard. Requirements for automation became clear, transparent, and standardized.
  2. Practical Value: All assignments were based on real company processes, allowing participants to create initial drafts of optimized TO-BE process models immediately during the training.
  3. Systematic Approach: The team developed a deep understanding that chaos cannot be automated. Participants adopted a core principle: “First eliminate waste, then simplify, and only afterward automate.”
  4. Process Management Maturity: The program established a foundation for advancing the company toward higher levels of process maturity—from standardized to measurable and continuously optimized processes, each with a clearly defined owner and KPI framework.

Client Feedback

Following the completion of the project, ATB-MARKET management highly praised the results:

“The team demonstrated a high level of professional expertise, flexibility in their training approach, and the ability to adapt course content to real business challenges. The training materials stood out for their practical orientation, structured design, and high quality. Participants highlighted the trainers’ engagement, the clarity with which complex concepts were explained, and the practical value of the knowledge gained for their daily work. ATB-Market recommends Marina Melnyk, Sole Proprietor, and the SkillsUp team as a reliable and competent partner in the field of employee training and development, capable of delivering high-quality educational outcomes and a tangible impact on organizational business performance.”

Maksym Hryhoriev
Director of Information Technology
ATB-MARKET LLC