Personal Brand
Goal of the course
To teach how to build and develop a unique, recognizable personal brand within a company and on the external job market.
This Course is Designed For
- Company executives and line managers, HR professionals and recruiters, trainers and consultants.
- Specialists who plan to build a professional career and create a well-known personal brand on the job market.
Learning format
- Course duration: 7 sessions × 3 weeks
- Homework after each lecture and personalized feedback from the trainer
- Access to video recordings and materials in Google Classroom
What does a graduate of the online course receive
Program of the course "Personal Brand"
1
- Why do you need a personal brand?
- The popularity vector and the money vector.
- A brand is a promise.
- What and to whom?
- The concept of positioning.
- Position and category - what step on the ladder would you like to occupy?
- Metaphor, story, and other images.
- What emotions would you like to evoke?
2
- Why aren't you there yet?
- “It's bad to brag” and other parental stereotypes.
- How to make friends with your anxiety.
- The karmic law of branding: about advertising and more.
- Packaging your brand: why are there so many identical speakers?
3
- What do others think of you?
- Analysis of strengths and weaknesses.
- Creating a unique value proposition.
- What sets you apart from your competitors?
- Creating content to develop your personal brand.
4
- Channels for promoting your personal brand.
- How to write about your work on social media.
- How to build a brand within a company.
- Mistakes that negatively affect your image.
5
- When there is sufficient time, energy, and motivation.
- Elements of a resourceful state.
- What causes energy loss and how can it be prevented?
6
- Tools and practices for personal appeal.
- Thoughts, words, and actions that define us.
- The laws of successful people.
