SMM: From Basics to Targeted Advertising

Course Goal

To teach participants how to independently create, manage, and promote branded social media accounts, as well as set up targeted advertising without hiring a separate targeting specialist. 

The course builds practical skills in working with content, audiences, and advertising campaigns to achieve brand awareness and sales.

This Course is Designed For

  • Entrepreneurs and business owners who want to manage their social media and advertising independently
  • Beginner and intermediate marketers and SMM specialists
  • Those who want to gain full practical skills in targeted advertising
  • Those whose first goal is brand awareness and the next is sales

Learning Format

  • Course duration: 16 sessions × 8 weeks
  • Homework after each lecture and personalized feedback from the trainer
  • Access to video recordings and materials in Google Classroom

What you get after completing the online course:

🔗 View benefits

Program

1
  • What SMM is and why it works
  • Main social platforms
  • Promotion strategy — from awareness to sales
  • Stages of building an SMM funnel

2
  • How to create content that sells
  • Post formulas for different goals
  • Brand visual style
  • Case studies and examples

3
  • Hashtags and their strategy
  • Facebook, Instagram, TikTok algorithms
  • Interaction with the audience

4
  • Basics of Facebook Ads Manager
  • How to create an advertising campaign from scratch
  • Audiences: Custom, Lookalike, interests
  • Budget optimization
  • Analytics and performance indicators
  • Practical exercises — you will set up ads yourself

5
  • Strategy for brand awareness
  • How to communicate with the audience
  • Collaborations, bloggers, challenges

6
  • Basics of Amazon, eBay, Etsy
  • How social media affects international sales
  • How to integrate SMM with marketplaces
  • Why brands need social media when entering international markets

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