Course Goal
Prepare participants to create a unique and recognizable personal brand that emphasizes professional expertise and values. Provide practical understanding of branding, communications, and personal effectiveness tools to achieve professional success.
The course is designed for
- Professionals who want to highlight their expertise and become recognizable in their field
- Leaders and managers who strive to create an authentic personal brand
- Those who want to strengthen charisma and communication skills
- Specialists looking for ways to effectively present themselves in a new team or to management
- People who need to update or enhance their image
- Participants who wish to learn how to work with social media content
- Those who aim to find balance between personal life and professional achievements
Learning format
- Course duration: 24 hours (12 sessions × 2 hours)
- Online classes with an instructor
- Homework between sessions
- Opportunity to take a course-constructor: choose only the sessions that interest you
What the graduate of the online course receives
Program of the course ""
1
- who needs it and why
- stages of creating a personal brand
- tools for building a personal brand
2
- what my brand gives me
- what my brand gives the world
- big idea
- SWOT
- main goal
- checking the goal using SMART
- planning the steps to achieve the goal (GROW model)
3
- the concept of Jungian archetypes
- using archetypes in marketing
- archetypal structure of personality
4
- breakdown of each archetype
5
- client avatar
- defining values and needs of both myself and the client
6
- how to sell through values
7
- types of image
- what body postures communicate
- style and image attributes based on archetypes
8
- visuals
- photoshoot styling
- content plan
- brand voice
9
- unpacking personality for personal content
- unpacking personality for professional content
10
- types of motivation
- balancing life spheres
- determining task priorities
11
- Disney method for evaluating new ideas
- working with limiting biases
- imposter syndrome
12
