To teach professionals and managers how to effectively use artificial intelligence tools in their daily work — for analytics, automation, content generation, decision-making, and process optimization.
Learning Format
Online
Hands-on cases, workshops, and interactive sessions
Participant support via a private chat during the course
Many managers and specialists don’t know how to actually use artificial intelligence in their work. Most have heard of AI but don’t understand how to apply it for analytics, automation, content creation, or decision-making. As a result, companies lose time, money, and opportunities.
This course helps participants learn to use AI in practice — to increase efficiency, reduce routine tasks, make better decisions, and integrate modern tools into business processes.
After completing the course, participants will be able to create their own AI assistants, automate team workflows, and develop AI strategies for their departments.
Program of the course "Practical AI upskilling"
1
Evolution of AI: from automation to cognitive agents
Main areas of AI application in business
Generative AI, LLM, Copilot, autonomous agents
How AI changes roles: manager, analyst, marketer, HR, IT
Ethical and legal aspects
Practical session: AI impact map in your company
2
How to formulate prompts (prompt engineering)
Types of prompts: informational, role-based, contextual, strategic
Prompt structures for business tasks
Prompt chains, instructions, templates
How to check the accuracy and quality of results
Practical session: creating your own set of “smart” prompts for the team’s tasks
3
How to make ChatGPT or Claude your assistant
Copilot for Microsoft 365 / Google Workspace
Automation of routine tasks: emails, reports, analytics
AI-based knowledge management systems
How to use AI for learning and development
Practical session: creating a personal “AI assistant” in your field
4
Analytics with LLM: data processing, summarization, generalization
Generation of reports, visualizations, presentations
Data-to-Insight: how to turn data into management decisions
Integration of AI with Excel, Google Sheets
Practical session: creating a dashboard or AI report for your process
5
Key stakeholders in work
Generation of texts, visuals, presentations, reports
AI for internal communications
Practical session: creating an AI communication plan
6
AI in recruitment, evaluation, and learning
Personalization of employee development through AI
AI in performance management
Practical session: creating an AI assistant for HR or Team Lead
7
Integration of AI into processes (AI-driven workflows)
How to combine AI with RPA, Zapier, Make
Task automation: approvals, reports, customer support
AI agents that act instead of people
Practical session: creating an automation scenario with AI
8
Using AI for SWOT, PESTEL, competitive analysis
AI in product or business strategy development
Role scenarios: strategist, analyst, facilitator
How to assess the reliability of AI forecasts
Practical session: building an AI “strategic advisor” model
9
What an AI agent is and how it works
Agent constructors
How to make AI solutions part of corporate processes
Practical session: creating a prototype of your own AI agent
10
How to launch an AI project in a company
Defining value and ROI
Change management and AI culture
Building an AI ecosystem and ethical framework
Practical session: AI roadmap for your department
11
After completing the course, participants:
possess practical skills in working with AI tools;
know how to build AI assistants, agents, and automation scenarios;
can integrate AI into their processes and teams;
can assess the effectiveness and risks of AI use;
are able to initiate AI projects in their departments.