Building and Developing a Professional Brand
Course Goal
An online course for those who want to be influential, visible, and authentic in their professional role
You know you have more to offer – it’s time to show it
This course is for leaders, experts, team leads, managers, and everyone who wants to confidently make a name for themselves, build a professional image, and strengthen their influence in a team or organization.
We don’t create “masks” – we help you express yourself authentically, strategically, and powerfully.
Who this course is for
- Leaders and team leads who want to be more visible and influential
- HR and managers shaping the communication culture in the company
- Specialists preparing for a new role or looking to expand their area of influence
- Introverts who want to present themselves without “violence against themselves”
- Experts who want to speak about themselves confidently and convincingly
What you’ll gain after the course
- Build your professional brand without losing authenticity
- Understand how you’re currently perceived – and how you want to be perceived
- Learn to self-present convincingly, without fluff
- Identify your archetype, leadership style, and influence strategy
- Get a clear plan for strengthening your presence in the company
- Overcome internal barriers and shape your “inner leader’s voice”
The problem this course solves
Many strong professionals stay in the shadows – they don’t advance, don’t get projects, and don’t influence, simply because they don’t know how to present themselves.
This course will help form a mature, holistic, and strategic positioning that supports your influence, career, and recognition.
Program of the course "Building and Developing a Professional Brand"
- The essence of positioning and professional branding
- Key components of a professional brand
- Your current brand already exists
- Formulating the desired professional image
- Defining goals and success criteria
- Working with archetypes: which archetype is “inside” and which one wants to be expressed
- Finding your natural influence style
- Strategy for balancing authenticity and role expectations
- Overview of key leadership styles
- What works for an introvert?
- Identifying your own style
- Hybrid style – how to stay flexible
- The confident storytelling formula: “story – value – impact”
- STAR and CAR as structured self-presentation tools
- Tone of voice and language strategies
- Two sides of the professional brand coin
- The core: what are you about as a professional? as a leader?
- What values and principles do you rely on at work?
- Creating a recognizable image in the team
- Identifying and overcoming internal barriers
- The inner critic – a partner, not an enemy
- Confidence exercises and forming a new “inner language”
- Working with “comparisons” within the team
- How to respond to skepticism like “you’re not a pro” / “we know better”
- Tools for working with informal leaders through assertiveness
- Case analysis and typical examples from work
- Practicing verbal strategies
- Presence on important “internal stages” in the corporation
- Influence without formal authority
- How to initiate change without clashing with authorities
- Internal proposal
- What to say, write, and demonstrate to support your image through emotional leadership
- How to behave in micro-scenes (emails, meetings, small talk)
- Reputation message card
- Engaging emotional leadership
- Interim results
- What already works, what needs strengthening
- Preparing for the next step (new role or expanded influence)
- “Timeline” technique – fixing your new state and vision of yourself in 6 months
- Written positioning plan + emotional reinforcement of changes
Education provides
