Product Management: next level
Course objective
This course is designed to help professional teams master the full arsenal of product management: from market analysis and hypothesis testing to strategy building, metrics management, developer engagement, risk mitigation, and innovation implementation, including AI tools.
Learning Format
- Online / offline / hybrid
- Practical cases, workshops, interactive sessions
- Participant support during the course in a private chat
- Group training: 6300 UAH/hour. Group of up to 12 participants
- Individual training: 1700 UAH/hour
What Will Graduates Gain?
The problem this course solves
Many product ideas get stuck due to a lack of systematic management: there is no analysis, strategy, or clear decisions.
This course will teach you how to build a product strategy, work with the market and customers, and launch products that deliver results.
Program of the course "Product Management: next level"
1
- The role and functions of a product manager in a company
- Product lifecycle and key development stages
- Introduction to product strategy: from idea to implementation
- PoC (Proof of Concept) and hypothesis validation
- MVP (Minimum Viable Product) and version management
- Key product metrics and unit economics
- Market evaluation and competitive analysis
2
- Developing product vision and strategy
- Types of requirements and their documentation
- Managing product risks
- Prioritizing tasks and product roadmap
- Release management and product acceptance
- Collaboration with development, marketing, and sales teams
3
- How to use AI for data analysis and trend forecasting
- Automating routine tasks for product managers
- AI in UX/UI design and product personalization
- ChatGPT, Midjourney, DALL-E, and other PM tools
- Case studies and best practices for AI implementation in product management
Course
24 hours
Education provides
Marina Melnick
SkillsUp founder and CEO, Principal Consultant in WEEM, Career Therapist