When teams talk about “product quality,” everyone puts their own meaning into this term: for some, speed is crucial; for others, design; and for some – that it “just works.” That is why the same product can simultaneously receive feedback like “well done” and “everything needs to be redone.”
At the core of such contradictions lies a simple thing – misaligned expectations. And this is where the business analyst becomes a key person who helps translate vague ideas into clear requirements.
In product teams, an analyst is not just someone who “writes requirements.” They are the person who forms a shared vision of the product between the customer, developers, testers, and users.
As soon as a requirement is unclear, the product becomes unpredictable.
Example:
Requirement: “The system must process requests quickly.”
Without answers, we get three different interpretations and, accordingly, three different implementations.
Therefore, one of the analyst’s tasks is to remove “suitcase words,” clarify expectations, and ask all the “uncomfortable questions.” This is the foundation of quality.
Although an analyst does not work with code, their work directly affects the technical foundation of the future product.
Important aspects for which the analyst is indirectly responsible:
Example:
If you do not specify how the system should behave under peak load, the product will work perfectly… until real users open the application simultaneously.
Another important internal quality tool is code quality control systems (such as SonarQube).
They are used by developers, but the results are also visible to the analyst:
when there is a lot of “red” in the report, it is a signal that the module may be unstable.
External quality is what a person who uses the product sees and feels.This is where impressions like “convenient / inconvenient,” “logical / confusing,” “works / doesn’t work” are formed.
In this context, the analyst’s role closely intersects with the work of a QA specialist.
A tester checks two aspects:
The second point often reveals things that are not obvious at the requirements-writing stage.
Example:
The “Upload document” button formally works, but it is hidden in the third submenu.
The tester says: “Finding it is like a quest. Users will hate it.”
And they are right – this needs to be fixed before release.
That is why the analyst ↔ QA dialogue is one of the most valuable.
To make product quality not a “feeling” but a measurable process, the team uses several key artifacts.
Shows:
An analyst can open the document at any time and understand which parts of the product are already covered by test cases and review their coverage.
This is a mapping of:
requirement → test cases → automated tests → results.
If the matrix is filled in, the analyst can easily assess the real state of product testing even without meeting with QA.
In high-quality teams, there is no culture of “this is not my responsibility.”
Quality is a shared result.
Analysts set the framework, developers implement, testers verify, managers organize.
If any of these elements falls out, the product starts to wobble like a building with a poor foundation.
Quality is not a set of beautiful interfaces and automated tests. It is the product’s ability to truly do its job: stably, logically, predictably, and in a way that is convenient for users.
And the analyst is one of those who defines this direction from the very first days of working on the project.
Register with the code NY2026 and get a 20% discount until the end of the year.