Mikhail Shcherbakov

Expert in CRM implementation and building automated sales management systems with more than 18 years of business experience.

Founder and CEO of a CRM agency CRM.IN.UA. Works with companies to create an effective sales management system, automate processes, and implement systems that deliver measurable results.

Expertise

• Audit and transformation of sales management processes
• Building CRM and automation architecture
• CRM implementation
• Business process automation
• CRM integration with business services (telephony, messengers, e-commerce, accounting)
• Analytics, dashboards, data-driven sales management

Approach to work

Mykhailo works at the intersection of business and technology.
His focus is not on configuring systems, but on creatingmanaged sales models, where every decision is based on data.

Thanks to practical implementation experience, he:

• quickly immerses himself in business processes
• identifies key points of influence on revenue
• offers solutions that can be implemented immediately

Without unnecessary complexity – only what really works in business.

Key value

“CRM is not an accounting system, but a revenue management tool.” (c)

In his work, Mikhail helps companies:

• systematize sales
• make processes transparent
• build a system that scales

Experience

• Head of Automation Department in a company with over 200 sales managers
• Founder of a CRM agency CRM.IN.UA, since 2015 have successfully implemented CRM in 250+ companies in various industries